The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data from Spanish respondents, and only includes female beauty shoppers.
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Spain: leading inspiration sources for beauty trends 2022
More than ** percent of women in Spain are inspired by their friends and acquaintances, as well as social media platforms such as TikTok, to try out new beauty trends, highlighting the important social element to beauty product consumption. Other popular sources of inspiration for beauty trends among Spanish women in 2022 include ratings and reviews, brand advertisements, and magazines.
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Klarna. (February 1, 2022). Leading sources inspiring beauty trends among Spanish women in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1375404/leading-inspiration-sources-for-beauty-trends/
Klarna. "Leading sources inspiring beauty trends among Spanish women in 2022." Chart. February 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1375404/leading-inspiration-sources-for-beauty-trends/
Klarna. (2022). Leading sources inspiring beauty trends among Spanish women in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1375404/leading-inspiration-sources-for-beauty-trends/
Klarna. "Leading Sources Inspiring Beauty Trends among Spanish Women in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2022, /statistics/1375404/leading-inspiration-sources-for-beauty-trends/
Klarna, Leading sources inspiring beauty trends among Spanish women in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1375404/leading-inspiration-sources-for-beauty-trends/ (last visited July 24, 2026)
Leading sources inspiring beauty trends among Spanish women in 2022 [Graph], Klarna, February 1, 2022. [Online]. Available: /statistics/1375404/leading-inspiration-sources-for-beauty-trends/
