In August 2025, almost ** percent of consumers in the United States reported having purchased a luxury fragrance brand during the previous year, while almost ** percent had bought a luxury cosmetics and beauty brand. Both categories show a decrease compared to June 2022.
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eMarketer. (December 10, 2025). Share of consumers of luxury cosmetics and fragrances in the United States from June 2022 to August 2025, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1659296/us-luxury-beauty-consumer-share/
eMarketer. "Share of consumers of luxury cosmetics and fragrances in the United States from June 2022 to August 2025, by category." Chart. December 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1659296/us-luxury-beauty-consumer-share/
eMarketer. (2025). Share of consumers of luxury cosmetics and fragrances in the United States from June 2022 to August 2025, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1659296/us-luxury-beauty-consumer-share/
eMarketer. "Share of Consumers of Luxury Cosmetics and Fragrances in The United States from June 2022 to August 2025, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2025, /statistics/1659296/us-luxury-beauty-consumer-share/
eMarketer, Share of consumers of luxury cosmetics and fragrances in the United States from June 2022 to August 2025, by category ÌÇÐÄÆƽâ°æ, /statistics/1659296/us-luxury-beauty-consumer-share/ (last visited July 22, 2026)
Share of consumers of luxury cosmetics and fragrances in the United States from June 2022 to August 2025, by category [Graph], eMarketer, December 10, 2025. [Online]. Available: /statistics/1659296/us-luxury-beauty-consumer-share/
