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Impact of GenAI applications on holiday retail season according to retailers in the United States in 2024

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Release date

November 2024

Region

Worldwide

Survey time period

October 2024

Number of respondents

100 respondents

Special properties

U.S.-based retailers at the VP level

Citation formats

Impact of GenAI tools on holiday season according to U.S. retailers 2024

Published by
F. Watty,
Nov 28, 2024

According to U.S. retail executives, GenAI applications could have an impact on the holiday retail season from sales and customer satisfaction perspective. Over half of U.S. retailers thought GenAI applications could have significant impact during the holiday season in a 2024 survey. Only a fraction of retailers said such tools would have a minimal footprint on holiday season retail.

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