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Leading reasons to participate in holiday sales in Japan as of November 2023

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Source

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Release date

December 2023

Region

Japan

Survey time period

November 9 to 30, 2023

Number of respondents

254 respondents

Age group

16 years and older

Special properties

respondents who did or planned to do holiday shopping; up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.

Citation formats

Reasons for doing holiday shopping in Japan 2023

Published by
F. Watty,
Dec 4, 2023
According to a survey conducted by in November 2023 in Japan, the leading reason to participate in holiday sales was that there were a lot of them during the holiday shopping season. While ** percent of respondents named the abundance of bargain sales during the holiday season, only *** percent were influenced by the increased shopping activities of other people.
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