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Share of consumers doing holiday shopping in Japan as of November 2023

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Source

In cooperation with
Release date

December 2023

Region

Japan

Survey time period

November 9 to 30, 2023

Number of respondents

915 respondents

Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11., Christmas sales, New Year's sales, etc."
Figures may not add up to 100 percent due to rounding by the source.

Citation formats

Participation rate in holiday shopping activities in Japan 2023

Published by
F. Watty,
Dec 4, 2023
Consumers in Japan were divided on the topic of whether they will participate in holiday shopping activities as revealed in a survey conducted by in November 2023. While ** percent of respondents did or planned to do holiday shopping, ** percent of surveyed consumers were still undecided about going to bargain sales.
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