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Changes of time spent on Douyin in China in 2024

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Sources

Release date

December 2024

Region

China

Survey time period

2024

Number of respondents

1,461 respondents

Method of interview

Online survey

Supplementary notes

The source phrased the following survey question:

How did your usage of this platform change compared to a year ago?

Citation formats

Usage change on Douyin in China 2024

Published by Thuy D., Feb 19, 2025

Douyin, TikTok's Chinese version, is China’s leading short video platform. The short video pioneer continues to drive user engagement. According to a 2024 survey conducted in China, over ** percent of Douyin users spent more time on the app compared to a year ago. Only **** percent of respondents indicated a drop in their Douyin usage, which was the lowest among other social media covered in the survey.

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