In 2024, Instagram accounts with more than * followers posted an average of *** time per week, up from *** times per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and * followers, increased their posting frequency up from *** times weekly in 2023, to *** in 2024.
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Metricool. (August 31, 2024). Average number of weekly posts on Instagram in 2023 and 2024, by account size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/
Metricool. "Average number of weekly posts on Instagram in 2023 and 2024, by account size." Chart. August 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/
Metricool. (2024). Average number of weekly posts on Instagram in 2023 and 2024, by account size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/
Metricool. "Average Number of Weekly Posts on Instagram in 2023 and 2024, by Account Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2024, /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/
Metricool, Average number of weekly posts on Instagram in 2023 and 2024, by account size ÌÇÐÄÆƽâ°æ, /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/ (last visited July 15, 2026)
Average number of weekly posts on Instagram in 2023 and 2024, by account size [Graph], Metricool, August 31, 2024. [Online]. Available: /statistics/1496854/instagram-weekly-posting-frequency-by-account-size/
