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Average TikTok content engagement rate in 2025 and 2026

© ÌÇÐÄÆƽâ°æ 2026
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Source

In cooperation with
Release date

May 2026

Region

Worldwide

Survey time period

2026

Special properties

based on number of followers

Supplementary notes

The study analyzed a total of 92,000 TikTok accounts and over 2.31 million posts.

Citation formats

TikTok: content engagement rate 2025-2026

Published by Thuy D., May 20, 2026

In 2025, content hosted on TikTok had an engagement rate of approximately **** percent. This represented a slight increase compared to **** percent engagement rate recorded by TikTok content during the previous year.

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Statistics on " User-generated content "

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Other statistics that may interest you User-generated content

Overview

5

Instagram

6

Photos and selfies

4

Monetization

4

TikTok

7

Search topics

5

Online reviews

5

Gaming video content (GVC)

5

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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* For commercial use only

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