The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
From March 2023 to August 2023, TikTok videos with a duration of over ** seconds saw on average of ** thousand views. Shorter videos generated progressively fewer views. Videos with a length of fewer than ** seconds saw the smallest amounts of views, with around ** thousand views on average. Videos with a length of between ** to ** seconds presented around ** thousand views on average.
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Metricool. (September 26, 2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s)." Chart. September 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1372591/tiktok-video-views-by-duration/
Metricool. (2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average Tiktok Video Views from March 2023 to August 2023, by Duration (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2023, /statistics/1372591/tiktok-video-views-by-duration/
Metricool, Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1372591/tiktok-video-views-by-duration/ (last visited July 22, 2026)
Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph], Metricool, September 26, 2023. [Online]. Available: /statistics/1372591/tiktok-video-views-by-duration/
