From 2023 to 2024, Tiny accounts on Instagram, accounts with under *** followers, saw the biggest increase in engagement. Overall, these accounts saw year-on-year increases in engagement of around ** percent. Small accounts, with between *** and followers, saw a decrease in interactions of percent.
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Metricool. (August 31, 2024). Change in engagement with Instagram posts from 2023 to 2024, by account size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. "Change in engagement with Instagram posts from 2023 to 2024, by account size." Chart. August 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. (2024). Change in engagement with Instagram posts from 2023 to 2024, by account size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. "Change in Engagement with Instagram Posts from 2023 to 2024, by Account Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2024, /statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool, Change in engagement with Instagram posts from 2023 to 2024, by account size ÌÇÐÄÆƽâ°æ, /statistics/1496862/instagram-engagement-variation-by-account-size/ (last visited July 16, 2026)
Change in engagement with Instagram posts from 2023 to 2024, by account size [Graph], Metricool, August 31, 2024. [Online]. Available: /statistics/1496862/instagram-engagement-variation-by-account-size/
