138 female and 223 male respondents; multiple answers were possible
Method of interview
Online survey
Supplementary notes
*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 472 people, of which 361 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
Citation formats
Awareness of wearable device brands Japan 2025, by gender
According to a survey conducted by in Japan in 2025, Applewatch was the most well-known brand among both male and female respondents who did not own any smartwatches or wearable fitness/activity trackers. Among both groups, more than out of five people knew about Applewatch.
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Rakuten Insight. (October 20, 2025). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. (2025). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/ (last visited July 28, 2026)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
