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Awareness of lab-grown diamonds (LGD) brands among consumers in the United States in 2018

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Sources

Release date

January 2019

Region

United States

Survey time period

September 25 to 29, 2018

Number of respondents

1,710 respondents

Age group

21-70 years

Special properties

Respondents were recruited based on the following criteria: 60% Female / 40% Male respondents; HHI: USD$25,000+, have purchased or received fine jewelry valued at more than $300 retail within past 2 years

Method of interview

Online survey

Citation formats

Share of U.S. consumers aware of lab-grown diamond brands in 2018

Published by
Bruna Rocco,
Nov 28, 2019
As of 2018, ** percent of jewelry consumers in the United States said that they were aware of the Diama by Swarovski lab-grown diamond brand. Almost ** percent of U.S. jewelry consumers were unaware of any of the LGD brands listed in this graph, even though over half of all consumers said that they were aware of the existence of lab grown diamonds.
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Diamond industryMining industry worldwideJewelry market in ChinaLab-grown diamond industryGold mining worldwide
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