In 2024, Taobao's brand value was approximately **** billion U.S. dollars, plummeting by ** percent from billion U.S. dollars in the previous year. Taobao is a Chinese C2C e-commerce platform established by Alibaba Group.
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Brand Finance. (January 17, 2024). Brand value of Taobao evaluated by Brand Finance from 2019 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1380798/taobao-brand-value-according-to-brand-finance/
Brand Finance. "Brand value of Taobao evaluated by Brand Finance from 2019 to 2024 (in billion U.S. dollars)." Chart. January 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1380798/taobao-brand-value-according-to-brand-finance/
Brand Finance. (2024). Brand value of Taobao evaluated by Brand Finance from 2019 to 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1380798/taobao-brand-value-according-to-brand-finance/
Brand Finance. "Brand Value of Taobao Evaluated by Brand Finance from 2019 to 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2024, /statistics/1380798/taobao-brand-value-according-to-brand-finance/
Brand Finance, Brand value of Taobao evaluated by Brand Finance from 2019 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1380798/taobao-brand-value-according-to-brand-finance/ (last visited August 01, 2026)
Brand value of Taobao evaluated by Brand Finance from 2019 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, January 17, 2024. [Online]. Available: /statistics/1380798/taobao-brand-value-according-to-brand-finance/
