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Distribution of moving annual total (MAT) of sun care products for children and babies in China from March 2023 to February 2024, by SPF index

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Source

Release date

March 2024

Region

China

Survey time period

March 2023 to February 2024

Supplementary notes

The statistics only cover retail sales of top 100 sun care products on Taobao and Tmall.

MAT refers to moving annual total.

Sun protection factor (SPF) indicates a sun care product's effectiveness against UVB rays.

Citation formats

MAT share of sun care products for kids and babies in China 2023-2024, by SPF index

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2025

From to ***, sun care products for children and babies with a sun protection factor (SPF) of ** to ** were the most popular on Taobao and Tmall, representing ** percent of the moving annual total (MAT) of leading products. The MAT distribution by SPF index was quite even compared to by PA rating, which measures a sun care product's protection against UVA rays that cause skin aging.

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Sun care market in ChinaEyewear market in ChinaCosmetics market in ChinaU.S. sun care marketMaternity and childcare product industry in China
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per month, billed annually 1
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