The study analyzed a total of 92,000 TikTok accounts and over 2.31 million posts.
Tiny accounts: between 0 and 2,000 followers. Small accounts: between 2,001 and 10,000 followers. Medium accounts: between 10,001 and 100,000 followers. Big accounts: between 100,001 and one million followers. Huge accounts: over one million followers.
In 2026, all account sizes saw their reach decline, but the steepest drops hit small and medium creators. Tiny accounts lost about ** percent of their reach, while small, medium, and big accounts each saw declines of roughly ****, and huge accounts fell by around ** percent.
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Metricool. (May 12, 2026). Average reach of TikTok videos in 2026, by account size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1485194/tiktok-videos-reach-by-account-size/
Metricool. "Average reach of TikTok videos in 2026, by account size." Chart. May 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1485194/tiktok-videos-reach-by-account-size/
Metricool. (2026). Average reach of TikTok videos in 2026, by account size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1485194/tiktok-videos-reach-by-account-size/
Metricool. "Average Reach of Tiktok Videos in 2026, by Account Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2026, /statistics/1485194/tiktok-videos-reach-by-account-size/
Metricool, Average reach of TikTok videos in 2026, by account size ÌÇÐÄÆƽâ°æ, /statistics/1485194/tiktok-videos-reach-by-account-size/ (last visited July 30, 2026)
Average reach of TikTok videos in 2026, by account size [Graph], Metricool, May 12, 2026. [Online]. Available: /statistics/1485194/tiktok-videos-reach-by-account-size/
