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On-site advertising types offered by retail media networks (RMNs) in Europe in 2024 and 2025

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Source

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Release date

July 2025

Region

Europe

Survey time period

April and May 2024; April to June 2025

Number of respondents

>180*

Special properties

among retailers and retail media networks

Supplementary notes

* The survey was carried out among more than 180 advertisers, agencies, retailers, media owners, and retail media networks. A separate number for retailers and retail media networks was not provided.

Citation formats

On-site ad types offered by RMNs in Europe 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2025

During a 2025 survey carried out in Europe, ** percent of responding retailers and retail media networks said they offered branded experiences as a form of on-site retail media advertising. The most commonly offered ad format were display ads, provided by ** percent of respondents. The European digital retail media market was estimated at **** billion euros in 2025.

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