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Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024

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Source

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Release date

March 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

Citation formats

Shoppers' opinions on AR vs. traditional marketing materials in e-tail in U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows whether e-commerce consumers prefer augmented reality (AR) or traditional images or descriptions when looking for the best representation of products. When asked which form of product representation is more accurate, almost ** percent of the shoppers believe that using AR is somewhat or much better than the traditional way of checking regular images or descriptions of the products. Only *** percent of the respondents think that using AR for this purpose is much less accurate than the conventional way.

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