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Leading cart abandonment reasons in Europe in 2025

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Source

Release date

August 2025

Region

Europe

Survey time period

February and March of 2025

Number of respondents

24,000 respondents

Special properties

European online shoppers

Citation formats

Cart abandonment reasons in Europe in 2025

Published by
F. Watty,
Oct 28, 2025

Why do Europeans abandon their online shopping carts? A widespread 2025 survey reveals that delivery costs are the prime reason for cart abandonment in Europe. Slow delivery is reason enough to shop elsewhere for around****percent*of European shoppers. Payment is also an important criterion: ***percent of Europeans cancel an online purchase because their preferred payment method is unavailable.

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Statistics on " E-commerce in the European Union "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you E-commerce in the European Union

Overview

4

Delivery

3

Payment

3

Country comparison

4

Consumer behavior

6

Business adoption

6

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Topics

E-commerce in the European UnionOnline food delivery in EuropeE-commerce in BelgiumE-commerce in GermanyE-commerce in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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