VR/AR enthusiasm in e-commerce by country 2023| ��ƽ��

Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023

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Source

Release date

March 2026

More information

Region

Worldwide

Survey time period

April 1, 2022 to March 28, 2023

Number of respondents

60,054 respondents

Age group

18-64 years

Special properties

Residential online population; respondents who answered "I am excited about using Augmented & Virtual Reality while shopping"

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of these statements about online shopping do you agree with?". Multiple answers were possible.

The countries provided are part of the extended questionnaire within ��ƽ��'s Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

Citation formats

Consumers in emerging countries were more excited for virtual reality or augmented reality during online shopping than those from the United States. This reveals itself when comparing responses given in ��ƽ��'s Consumer ��ƽ�� from consumers in different countries in the world. Excitement was especially high in the MENA (Middle East and North Africa) and Southeast Asia regions, with **** of respondents from Vietnam and Saudi Arabia voicing their interest in AR or VR. The figures provided here are an addition to a different consumer survey on the need for virtual reality or augmented reality in e-commerce, which mostly focuses on Europe and the United States.