As per recent data, ** percent of consumers surveyed globally who were under the age of ** admitted to having used augmented reality (AR) technology to assist them whilst shopping in the past 12 months, with ** percent of Generation Z and ** percent of Millennials trying this technology. Despite not yet using AR to assist them whilst shopping, ** percent of both generations stated that they would like to if given the opportunity.
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IBM. (December 13, 2019). Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. "Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation." Chart. December 13, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. (2019). Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. "Consumer Experience of and Appetite for Augmented Reality (Ar) Assisted Shopping Worldwide as of 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2019, /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM, Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/ (last visited July 26, 2026)
Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation [Graph], IBM, December 13, 2019. [Online]. Available: /statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
