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Main reasons why augmented reality (AR) is used in online retail in the United States in 2024

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Source

In cooperation with
Release date

August 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Special properties

what motivates, or would motivate consumers to use AR features when shopping online

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

Citation formats

Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows the main motivations for consumers to use augmented reality (AR) when making e-commerce purchases. Over *** out of ten of the survey respondents answered that they would like to have an idea of how the products would look in their physical spaces before buying them, followed by around ** percent being interested in having a better idea about the color, size, or style of the product before making a final decision.  

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Statistics on " XR in the United States "

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Other statistics that may interest you XR in the United States

Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeExtended reality (XR)
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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