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October 2014
Germany
4 August 2014 to 29 August 2014
957 women who stated to have a favorite brand
14 years and older
only one response possible
This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?"
(original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")
