Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023
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The source clarifies that respondents in India were 18 and older; 18 to 74 in Canada, Ireland, Israel, Malaysia, New Zealand, South Africa, Turkey, and the United States; 20 to 74 in Thailand; 21 to 74 in Indonesia and Singapore; and 16 to 74 in all other markets. The sample consisted of approximately 2 thousand respondents in Japan; 1 thousand each in Australia, Brazil, Canada, mainland China, France, Germany, Italy, New Zealand, Spain, the United Kingdom, and the U.S.; 500 each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey; and 2.2 thousand in India (where most were interviewed face-to-face). Respondents in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, Thailand, and Turkey were more urban, educated, and/or affluent than the general population in those economies.
The source does provide information about the percentage points missing to 100.
Citation formats
Consumers thinking global brands made better products in economies worldwide 2023
As of October 2023, ** percent of consumers surveyed in India agreed that global brands made better products than companies local to that country. For comparison, the global average stood at ** percent. Meanwhile, in the Netherlands, only one-fifth of respondents reported a preference for global brands over local, country-level ones.
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Ipsos. (November 20, 2023). Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/551225/benfits-local-brands/
Ipsos. "Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023." Chart. November 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/551225/benfits-local-brands/
Ipsos. (2023). Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/551225/benfits-local-brands/
Ipsos. "Percentage of Consumers Agreeing That Global Brands Made Better Products than Local, Country-level Ones in Selected Markets Worldwide as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2023, /statistics/551225/benfits-local-brands/
Ipsos, Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/551225/benfits-local-brands/ (last visited July 20, 2026)
Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 [Graph], Ipsos, November 20, 2023. [Online]. Available: /statistics/551225/benfits-local-brands/
