| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Finland
2020
919 respondents
20 years and older
Online survey
The source does not specify the release date.
The source does not provide any information regarding missing percentage points to 100 percent.
The source adds the following information: "All brand questions are 鈥渙pen ended鈥 giving the opportunity for any brand, however small or local, an equal chance of being nominated.
After nominating their most 鈥渢rusted brand鈥 in each category, respondents rated that brand in terms of 鈥淨uality鈥, 鈥淓xcellent Value鈥, 鈥淪trong Image鈥, 鈥淯nderstands customer needs鈥 and 鈥淪ocially responsible鈥. They also indicated if they were a customer/buyer of the brand they nominated and if they would recommend the brand to others."
The results have been weighted to represent the population.
