Figures preceding 2021 were retrieved from earlier publications.
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Bounty (paper towels): ad spend in the U.S. 2011-2022
In 2022, Procter & Gamble spent *** million U.S. dollars on advertising the paper towel brand Bounty in the United States. P&G's ad investments into the brand decreased from *** million U.S. dollars in the previous year.
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Advertising Age. (June 26, 2023). Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/314860/bounty-ad-spend-usa/
Advertising Age. "Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/314860/bounty-ad-spend-usa/
Advertising Age. (2023). Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/314860/bounty-ad-spend-usa/
Advertising Age. "Procter & Gamble's Advertising Spending on Bounty in The United States from 2011 to 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/314860/bounty-ad-spend-usa/
Advertising Age, Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/314860/bounty-ad-spend-usa/ (last visited July 16, 2026)
Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/314860/bounty-ad-spend-usa/
