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Unilever’s brand investment worldwide increased to approximately *** billion U.S. dollars in 2024. The company's spending on brand and marketing - including media, advertising production, promotional materials, and consumer engagement - grew from *** billion in the previous year. 

Unilever: among the world's largest ad spenders

In 2023, Unilever was among the top 10 largest advertisers worldwide. In the United States, Unilever was one of the leading magazine advertisers in 2022, having spent nearly ** million U.S. dollars to advertise its products in the medium.

Unilever's Dove raise awareness in ads

  As of 2022, Dove's campaign "Reverse Selfie" was elected one of the most creative ad campaign worldwide. In its advertisements, Unilever's flagship brand challenged beauty standards spread on social media, which often damage girls' and women's self-esteem. In the same year, Dove got the first position as most advertised personal care brands in the United States, with ad spending of *** million dollars.