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Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022

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Source

Release date

February 2023

Region

Europe

Survey time period

2022

Citation formats

Amazon sponsored brands CTR in Western Europe 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 22, 2023
Among the five Western European countries presented in the data set, the median click-through rate (CTR) of sponsored brand ads on Amazon was the highest in Spain, with **** percent. The value was the lowest in Germany, with **** percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
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