According to a survey conducted among consumers in the United States in October 2023, ** percent of male and ** percent of female respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by ** percent of female and ** percent of male respondents.
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eMarketer. (December 6, 2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. "Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. (2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. "Influence of Sustainability on Consumer Decision-making While Choosing Brands in The United States as of October 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer, Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/ (last visited August 02, 2026)
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender [Graph], eMarketer, December 6, 2023. [Online]. Available: /statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
