Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.
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Consumers more concerned about sustainability in 2023 than a year ago worldwide
According to a survey ran in October 2023, France had the highest share of active and casual lifestyle brand purchasers who were more concerned about the sustainability of products than they were the previous year, with over **** of respondents making this claim. Germany had the lowest share with ** percent.
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Stifel. (December 6, 2023). Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1312314/increase-care-for-sustainability/
Stifel. "Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1312314/increase-care-for-sustainability/
Stifel. (2023). Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1312314/increase-care-for-sustainability/
Stifel. "Share of Lifestyle Brand Consumers Who Care More about The Sustainability of Products in 2023 than They Did a Year Ago in Selected Countries." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1312314/increase-care-for-sustainability/
Stifel, Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries ÌÇÐÄÆƽâ°æ, /statistics/1312314/increase-care-for-sustainability/ (last visited July 15, 2026)
Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries [Graph], Stifel, December 6, 2023. [Online]. Available: /statistics/1312314/increase-care-for-sustainability/
