The gender distribution of users of online marketplaces in Russia varied by product category. For instance, out of ten shoppers of children's goods on online marketplaces were women, whereas around half of consumers who bought small electronic appliances using this e-commerce channel were men.
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Data Insight (RU). (January 29, 2024). Distribution of online marketplace users in Russia in November 2023, by product category and gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). "Distribution of online marketplace users in Russia in November 2023, by product category and gender." Chart. January 29, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). (2024). Distribution of online marketplace users in Russia in November 2023, by product category and gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). "Distribution of Online Marketplace Users in Russia in November 2023, by Product Category and Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jan 2024, /statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU), Distribution of online marketplace users in Russia in November 2023, by product category and gender ÌÇÐÄÆÆ½â°æ, /statistics/1447935/russia-online-marketplace-users-by-product-gender/ (last visited August 03, 2026)
Distribution of online marketplace users in Russia in November 2023, by product category and gender [Graph], Data Insight (RU), January 29, 2024. [Online]. Available: /statistics/1447935/russia-online-marketplace-users-by-product-gender/