As of 2022, about 87 percent of male consumers in the United States stated that they bought beauty and personal care products that were labelled as "specifically for men". Only 13 percent bought products that were marketed toward women.
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Benchmarking Company. (September 29, 2022). Types of beauty and personal care products men buy the most in the United States in 2022, by product label [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/
Benchmarking Company. "Types of beauty and personal care products men buy the most in the United States in 2022, by product label." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/
Benchmarking Company. (2022). Types of beauty and personal care products men buy the most in the United States in 2022, by product label. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/
Benchmarking Company. "Types of Beauty and Personal Care Products Men Buy The Most in The United States in 2022, by Product Label." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/
Benchmarking Company, Types of beauty and personal care products men buy the most in the United States in 2022, by product label ÌÇÐÄÆƽâ°æ, /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/ (last visited August 05, 2026)
Types of beauty and personal care products men buy the most in the United States in 2022, by product label [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: /statistics/1450333/beauty-items-men-buy-the-most-by-product-label-usa/
