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Benefits of influencer marketing according to retail marketers in the United Kingdom (UK) as of April 2023

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Sources

Release date

June 2023

Region

United Kingdom

Survey time period

April 12 to 30, 2023

Number of respondents

102 respondents

Special properties

among senior decision-makers in marketing, working in the retail sector

Method of interview

Online survey

Citation formats

Benefits of influencer marketing in the UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 11, 2024

During a 2023 survey carried out in the United Kingdom (UK), ** percent of responding retail marketers said that influencer marketing improved brand awareness. This was the most often cited benefit of using influencers for marketing purposes.

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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per month, billed annually 1
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