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Engagement rate of TikTok influencers in the United Kingdom (UK) in 2020 and 2021, by number of followers

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Source

Release date

July 2022

Region

United Kingdom

Survey time period

2020 and 2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.

Citation formats

Engagement rate among TikTok influencers in the UK 2020-2021, by profile size

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2022
TikTok mega-influencers with more than * followers had the highest engagement rate (ER) compared to other TikTok profiles in the United Kingdom in 2021. Mega-influencers had an engagement rate of 13.94 percent, while macro-influencers with 100,000 to * followers came second with percent.
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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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per month, billed annually 1
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