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Most popular online fashion marketplaces in the United States in 2025, based on gross merchandise value (in million U.S. dollars)

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Source

In cooperation with
Release date

March 2026

Region

United States

Survey time period

2025

Supplementary notes

Online stores in the marketplace category.

Citation formats

Leading online fashion marketplaces in the U.S. 2025, by GMV

Published by
Yihan Ma,
Mar 12, 2026

In 2025, Walmart was the online fashion marketplace with the highest gross merchandise value in the United States, amounting to approximately *** billion U.S. dollars. It was followed by Amazon, with a GMV of roughly *** billion U.S. dollars.

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Statistics on " Fast fashion e-commerce in the U.S. "

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Other statistics that may interest you Fast fashion e-commerce in the U.S.

Overview

4

Leading players

8

Mobile downloads

8

Brand awareness

5

Consumer behavior

6

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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