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Popularity of South Korean beauty products (K-beauty) in the Americas in 2025, by selected country

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Release date

May 2026

Region

North America, South Korea, Central and South America

Survey time period

November 13 to December 12, 2025

Number of respondents

5,460 respondents

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

Share of positive answers to the original question: "How popular do you think Korean beauty is in your country at the moment?"

Respondents by country were as follows: 

United States = 1,300
Canada = 800
Mexico = 960
Brazil = 1,100
Argentina = 800
Chile = 500

Citation formats

K-beauty popularity in the Americas 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey on the popularity of South Korean beauty products among select countries in the American continents in 2025, **** percent of respondents from Mexico answered that K-beauty products were popular in their country. Chile followed after Mexico with a share of ** of the Chilean respondents answering that way.

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Overview

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Americas

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Europe

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Asia

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Export

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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