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Popularity of South Korean beauty products (K-beauty) in Europe in 2025, by selected country

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Sources

Release date

May 2026

Region

Europe, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

6,720 respondents*

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

*Respondent count: United Kingdom (n=850), France (n=850), Italy (n=900), Spain (n=840), Germany (n=900), Russia (n=1,000), Turkey (n=880), and Poland (n=500).

Share of positive answers to the original question: "How popular do you think Korean beauty is in your country at the moment?"

Citation formats

K-beauty popularity in Europe 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey on the popularity of South Korean beauty products among select European countries in 2025, around **** percent of respondents from Türkiye answered that K-beauty products were popular in their country. Following was Russia with around **** percent of respondents answering that way.

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Americas

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Europe

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Asia

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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