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Popularity of South Korean beauty products (K-beauty) in Asia and Oceania in 2025, by selected country or territory

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Sources

Release date

May 2026

Region

Worldwide, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

12,190 respondents

Age group

15-59 years old

Special properties

respondents who experienced South Korean beauty products

Method of interview

Online panel

Supplementary notes

Share of positive answers to the original question: "How popular do you think Korean beauty is in your country at the moment?"

Number of respondents:

China - 2,100
Japan - 1,000
Taiwan - 750
Thailand - 850
Malaysia - 730
Indonesia - 1,200
India - 1,850
Vietnam - 900
the Philippines - 700
Kazakhstan - 700
Australia - 710
Singapore -700

Citation formats

K-beauty popularity in Asia and Oceania 2025, by country or territory

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey on the popularity of South Korean beauty products among select countries in Asia and Oceania in 2025, around **** percent of respondents from the Philippines answered that K-beauty products were popular in their country. Following closely were Vietnam and Malaysia with roughly and **** percent of domestic respondents, respectively.

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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