This survey was conducted in the following 30 countries and territories: China, Japan, Taiwan, Thailand, the Philippines, Indonesia, Malaysia, Singapore, India, Australia, Vietnam, United States, Brazil, Chile, Argentina, France, United Kingdom, Russia, Poland, Turkiye, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa. Original question: "How popular do you think Korean culture is in your country at the moment?" Answers were ranked from 1 to 5 with 1 stating "There are a few enthusiasts" and 5 stating "Very popular with the general public". The data shows the combined result of answers 4 and 5.
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K-beauty popularity worldwide 2025, by country or territory
According to a survey on the global popularity of South Korean cultural content in 2025, South Korean beauty products were most popular among Filipino respondents, with over ** percent of respondents from there answering it was widely popular. Over ** percent of respondents in other countries such as the Vietnam and Malaysia also stated that K-beauty is very popular in their countries.
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Korean Foundation for International Cultural Exchange. (May 22, 2026). Popularity of South Korean beauty products (K-beauty) worldwide in 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products (K-beauty) worldwide in 2025, by country or territory." Chart. May 22, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. (2026). Popularity of South Korean beauty products (K-beauty) worldwide in 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products (K-beauty) Worldwide in 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2026, /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products (K-beauty) worldwide in 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/ (last visited July 31, 2026)
Popularity of South Korean beauty products (K-beauty) worldwide in 2025, by country or territory [Graph], Korean Foundation for International Cultural Exchange, May 22, 2026. [Online]. Available: /statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
