| Characteristic | 2021 | 2022 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
November 2022
More information
Region
India
Survey time period
May to July 2022
Number of respondents
170+
Special properties
CEOs and CMOs questioned across various sectors in Indi
Method of interview
Questionnaire
Supplementary notes
Original question: "To what extent does your organization use and activate
personal level consumer data?"
Personal consumer data is defined as any information received about the consumers such as purchase behavior, product preferences and contact information, which can be collected through first, second, or third-party entities.
In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2022 starts on April 1st, 2021 and ends on March 31st, 2022.
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