During a December 2023 survey in the United States, roughly (or **** percent) of consumers aged 55 to 64 reported habitually (always or most of the time) opting out of brands' mailing lists. Among interviewees aged 18 to 24, the respective share stood at approximately ** percent.
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Attest. (February 22, 2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. "Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group." Chart. February 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. (2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. "Likelihood to Habitually Opt out of Mailing Lists Due to Mistrust of Brands among Consumers in The United States as of December 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Feb 2024, /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest, Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/ (last visited July 24, 2026)
Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: /statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/