It was estimated that, in 2025, TV advertising spending in Hungary rose by nearly *** percent. In contrast, TV ad spend in France and Germany was estimated to have decreased by around ** and **** percent, respectively.
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RTL Group. (March 12, 2026). Change in TV advertising spending in France, Germany, and Hungary in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/532524/tv-advertising-expenditure-in-the-european-union/
RTL Group. "Change in TV advertising spending in France, Germany, and Hungary in 2025." Chart. March 12, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/532524/tv-advertising-expenditure-in-the-european-union/
RTL Group. (2026). Change in TV advertising spending in France, Germany, and Hungary in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/532524/tv-advertising-expenditure-in-the-european-union/
RTL Group. "Change in Tv Advertising Spending in France, Germany, and Hungary in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Mar 2026, /statistics/532524/tv-advertising-expenditure-in-the-european-union/
RTL Group, Change in TV advertising spending in France, Germany, and Hungary in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/532524/tv-advertising-expenditure-in-the-european-union/ (last visited August 03, 2026)
Change in TV advertising spending in France, Germany, and Hungary in 2025 [Graph], RTL Group, March 12, 2026. [Online]. Available: /statistics/532524/tv-advertising-expenditure-in-the-european-union/