In 2025, global TV Advertising spending accounted for an estimated **** percent of global ad revenues. The share of television in global advertising expenditure has been steadily decreasing over the past years, down from **** percent in 2014.
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Dentsu. (February 12, 2026). Share of TV in advertising spending worldwide from 2014 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of TV in advertising spending worldwide from 2014 to 2025." Chart. February 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. (2026). Share of TV in advertising spending worldwide from 2014 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu. "Share of Tv in Advertising Spending Worldwide from 2014 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2026, /statistics/272939/tv-advertising-expenditure-worldwide/
Dentsu, Share of TV in advertising spending worldwide from 2014 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/272939/tv-advertising-expenditure-worldwide/ (last visited July 26, 2026)
Share of TV in advertising spending worldwide from 2014 to 2025 [Graph], Dentsu, February 12, 2026. [Online]. Available: /statistics/272939/tv-advertising-expenditure-worldwide/
