H. Yoo
Research expert covering South Korea
Automotive e-commerce in the United States - statistics & facts
Automotive e-commerce includes the online retail of vehicles, spare parts, and other services related to the usage of cars. Like other big-ticket items, only a small percentage of car purchases are fully completed online, as digital channels are largely used for pre-purchase browsing within the omnichannel customer journey. In the United States, automotive is yet another sector undergoing a revolution in e-commerce, with a growing range of players in the market and rising interest among those looking to buy or sell automobiles and/or their parts.
