Over ** percent of online shoppers in Japan spent less than ** thousand Japanese yen per month on purchases on online marketplaces, as revealed in a survey conducted in June 2023. The monthly expenditure of **** percent of respondents exceeded ** thousand yen but remained below ** thousand yen.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.
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Appliv Topics. (June 12, 2023). Monthly expenditure on online marketplaces in Japan as of June 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1405386/japan-monthly-spending-online-marketplaces/
Appliv Topics. "Monthly expenditure on online marketplaces in Japan as of June 2023." Chart. June 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1405386/japan-monthly-spending-online-marketplaces/
Appliv Topics. (2023). Monthly expenditure on online marketplaces in Japan as of June 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1405386/japan-monthly-spending-online-marketplaces/
Appliv Topics. "Monthly Expenditure on Online Marketplaces in Japan as of June 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jun 2023, /statistics/1405386/japan-monthly-spending-online-marketplaces/
Appliv Topics, Monthly expenditure on online marketplaces in Japan as of June 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1405386/japan-monthly-spending-online-marketplaces/ (last visited August 03, 2026)
Monthly expenditure on online marketplaces in Japan as of June 2023 [Graph], Appliv Topics, June 12, 2023. [Online]. Available: /statistics/1405386/japan-monthly-spending-online-marketplaces/