In 2024, physical goods made up more than half of the business-to-consumer (B2C) e-commerce market value in Japan, carried mainly by non-durable and semi-durable goods. Digital goods like electronic media and online games reached an online commerce market size of around *** trillion yen. The segment was boosted by the digitalization of entertainment media.
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METI (Japan). (August 26, 2025). Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/
METI (Japan). "Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen)." Chart. August 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/
METI (Japan). (2025). Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/
METI (Japan). "Business-to-consumer (B2c) E-commerce Market Size in Japan in 2024, by Sector (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2025, /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/
METI (Japan), Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/ (last visited July 15, 2026)
Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen) [Graph], METI (Japan), August 26, 2025. [Online]. Available: /statistics/1166612/japan-b2c-e-commerce-market-size-by-sector/
