The majority of Japanese consumers visited online marketplaces at least once a month. As revealed in a survey conducted in June 2023, the largest share of respondents, over ** percent, shopped on marketplace websites several times a month. Close to **** percent visited the websites daily.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.
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Appliv Topics. (June 12, 2023). Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of shopping on online marketplaces in Japan as of June 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. (2023). Frequency of shopping on online marketplaces in Japan as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of Shopping on Online Marketplaces in Japan as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics, Frequency of shopping on online marketplaces in Japan as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1405366/japan-frequency-shopping-online-marketplace/ (last visited July 28, 2026)
Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph], Appliv Topics, June 12, 2023. [Online]. Available: /statistics/1405366/japan-frequency-shopping-online-marketplace/
