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Distribution of website traffic of popular online marketplace websites in Australia in April 2026, by traffic source

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Source

In cooperation with
Release date

June 2026

Region

Australia

Survey time period

February 2025

Supplementary notes

Release date is date of access.

Only the top 11 online marketplace websites by website traffic are represented. 

Citation formats

Popular online marketplace websites traffic distribution Australia 2026

Published by
Yihan Ma,
Jun 5, 2026

Across popular online marketplace websites among Australian shoppers in April 2026, amazon.com.au registered the highest number of site visits. Of these site visits, mobile visits were the leading traffic source and held a share of almost ** percent. kmart.com.au came in second by number of site visits, with desktop visits holding the largest share at around ** percent of its total site visits.

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Statistics on " Online marketplaces in Australia "

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Global overview

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Highlight: Amazon

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Consumer behavior

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Online marketplace categories

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Topics

Online marketplaces in AustraliaAmazoneBay Inc.Online marketplacesE-commerce in Australia
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