In 2024, online games were the leading category in the digital segment of the business-to-consumer (B2C) e-commerce market in Japan, with a market value of almost *** trillion Japanese yen. That year, B2C e-commerce within the digital sector exceeded a scale of *** trillion Japanese yen.
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METI (Japan). (August 26, 2025). B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/
METI (Japan). "B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen)." Chart. August 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/
METI (Japan). (2025). B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/
METI (Japan). "B2c E-commerce Market Size in The Digital Sector in Japan in 2024, by Category (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2025, /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/
METI (Japan), B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/ (last visited August 01, 2026)
B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen) [Graph], METI (Japan), August 26, 2025. [Online]. Available: /statistics/1173636/japan-market-value-of-b2c-e-commerce-in-the-digital-sector-by-category/
