In 2024, the gross merchandise volume of Amazon.co.jp amounted to around ** Japanese yen, establishing the B2B2C website as the leading e-commerce platform in Japan. Among consumer-to-consumer focused platforms, Mercari overtook the Yahoo's auction and flea market related services, with a GMV of over ** yen.
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empowershop. (November 19, 2025). Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. "Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen)." Chart. November 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. (2025). Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop. "Gross Merchandise Volume (Gmv) of The Leading E-commerce Platforms in Japan in 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2025, /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
empowershop, Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1183873/japan-gmv-leading-e-commerce-platforms/ (last visited July 19, 2026)
Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2024 (in billion Japanese yen) [Graph], empowershop, November 19, 2025. [Online]. Available: /statistics/1183873/japan-gmv-leading-e-commerce-platforms/
