Respondents were asked whether they feel favorable or unfavorable towards the clothing and fashion industry.
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Gen Z favorability towards the fashion industry in Great Britain 2020 to 2025
In a survey conducted in January 2025, just under **** of 18 to 24 year olds in Great Britain said that they were at least somewhat favorable towards the clothing and fashion industry. This was considerably higher than in 2020 when percent were very favorable and one quarter were somewhat favorable.
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YouGov. (May 15, 2025). Share of 18 to 24 year old consumers favorable towards the clothing and fashion industry in Great Britain from 2020 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/
YouGov. "Share of 18 to 24 year old consumers favorable towards the clothing and fashion industry in Great Britain from 2020 to 2025." Chart. May 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/
YouGov. (2025). Share of 18 to 24 year old consumers favorable towards the clothing and fashion industry in Great Britain from 2020 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/
YouGov. "Share of 18 to 24 Year Old Consumers Favorable towards The Clothing and Fashion Industry in Great Britain from 2020 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2025, /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/
YouGov, Share of 18 to 24 year old consumers favorable towards the clothing and fashion industry in Great Britain from 2020 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/ (last visited August 07, 2026)
Share of 18 to 24 year old consumers favorable towards the clothing and fashion industry in Great Britain from 2020 to 2025 [Graph], YouGov, May 15, 2025. [Online]. Available: /statistics/1399913/gen-z-favorable-to-fashion-industry-gb/
